When competing with in the apparel industry it is crucial to make that first impression a great experience for your consumers. While the GO Wild Camo website was functional, the user experience was lacking visually engaging aspects and clients found it hard to navigate. After starting on their marketing project we started to see traffic numbers increase but the hold time on the website was severely lacking. This is when we decided to change up the design and platform.
With a simple responsive website design upgrade and update to photography and graphics, we have seen consumers spending more time on the website. Additionally we have seen these consumers visiting more pages, which also has resulted in higher sales on the website.