SEO Marketing: Why Your Business Needs It!
If your company isn’t ranking as high as you would like it to be, you probably haven’t tried SEO marketing! Also known as Search Engine Optimization, this is a great way to increase your engagement, drive traffic to your website, and bring light to your brand. Weicks Media is an expert in this type of marketing strategy and everything that it can do for you! Directly from us, here are five reasons why your business needs SEO marketing.
Trust and Credibility
Establishing a solid foundation for a stunning website and a clean, efficient user experience is crucial for any business. The goal of any well-done SEO is to make your website easy to discover by internet searches. SEO marketing builds the trust and credibility of your brand and the digital properties that is possesses. There are several unique elements that go into establishing dominance within search engines such as Google. This dominance is reached over time because of assets such as positive user behavior, optimized on-page elements and content, high quality backlink profiles, and more.
Increased Local Traffic and Engagement
Mobile traffic dominates the market, an important part of the success in small or medium-sized businesses is local search. A local SEO reach strives to optimize the digital properties of your website for a certain vicinity. This ensures that people can quickly find your business, putting them even closer a transaction. By focusing on specific states, regions, cities, and towns, this will establish a viable concoction for conveying your brand’s message on a local level. At Weicks Media, we focus on SEO marketing by optimizing your website and its’ content. This includes local backlinks and citations, as well as listings that are local and relevant to your business’s location. To push engagement on your local level, our SEO professionals start out by optimizing your brand’s Google My Business listing and its social media profiles, as well as other review sites such as Yelp, depending on which industry you fall in.
Great SEO = A Great User Experience
Every business wants maximum visibility and better organic rankings. Creating an optimal experience for users is a crucial part in this! Google knows how to decipher a user’s experience from favorable or unfavorable. This means that a positive user experience is a critical component to the website’s success. Customers know what they are looking for! If they aren’t able to find it, that creates a big problem, causing your website’s performance to suffer. A relevant example of creating a healthy user experience is the way that Google has become an answer engine that offers desirable data directly on the Search Engine Results Page (SERPs) for its’ users. The point of this is to offer users the information that they are searching for easily and with fewer clicks. A great quality of SEO marketing combines a positive experience for users and manipulating it to work in the favor of your business.
SEO Brings New Opportunities to Light
A high quality of SEO marketing will leverage new possibilities for a business to not only be discovered by users, but to shine above the rest. At Weicks Media, providing quality SEO marketing to a brand means having our SEO team dive into everything that your business is and provides. This is the one true way to market a brand with the understanding and passion that the brand’s investors have for it. The better that we understand your brand, the more opportunities will come about that will help it thrive.
A Long-Term Strategy
Within the first year of Weicks Media taking action with your SEO marketing, you will see a noticeable impact. This impact will last for several years or more! The market is constantly evolving, and our team closely follows the trends and changes that occur. If your site doesn’t have a mass of SEO recommendations implemented, it’ll significantly improve from the addition of basic SEO. An honest website with a mediocre user experience will thrive with the time. Along with effort and commitment, this creates successful SEO marketing. With the addition of SEO on your site, your website will be a worthy contender in its industry for years to come.