When starting and running a small business, initial growth can be challenging. The success of your small business relies on marketing. We get it. We understand the struggle with building a brand. Because there are so many marketing options, sometimes you might not know where to start. Keep reading for some marketing tips for small […]
Website photography is very important because it is the first impression a visitor or potential customer will get. A human’s attention span is shorter than you think, which causes them to prefer images over reading text. If your website photography is poor, it may cause someone to leave your website, resulting in a lost sale […]
Have you ever wondered what timely or evergreen content is and how it applies to your business? A good rule of thumb is the 80:20% rule – 80% of your content should be evergreen while the rest is timely. Keep reading to learn more about the timely vs. evergreen content debate and where each works […]
Writing an enticing and read-worthy blog post is only part of drafting content that engages and converts consumers. As a marketer, your goal is to get eyes on your posts, and SEO (Search Engine Optimization) is a great way to achieve that. It is one of the best ways to attract readers organically and eventually […]
Every day, a sizeable number of prospects are browsing the web looking for businesses like yours. If you haven’t set up a Google Business profile to maximize this traffic, now’s the time. So, how do you get started? Well, first you need to create a business profile on Google. Setting up a Google My Business […]
Social media is an invaluable tool for anyone who wants to promote their business and connect with their customers. The latest figures indicate that there are about 3.7 billion social media users worldwide in 2021. More than 70% of small and medium-sized businesses are currently using social media to promote and market their brands and […]
Why Should You Invest in Social Media Marketing?
Social Media – Does it Matter? Social Media Marketing – does it matter? This is a quest...
The Strength in a Great Logo
Creating a Strong Brand. When it comes to marketing and brand recognition, we are firm believers tha...
