Email Marketing 101
You know that email marketing is a powerful tool but you’re not really sure where to start. Don’t worry – our beginner’s guide to email marketing will make you a professional in no time.
What is Email Marketing?
To begin, email marketing is a form of digital marketing. Email marketing is when you send commercial messages to a list of subscribers. Emails that promote your business, goods, or services in some way. You may be announcing a new product release, a sale, or promoting a new location. Regardless of the promotion, email marketing is very effective.
Why use Email Marketing?
Using emails as a marketing method has been proven valuable as it creates relationships with potential customers or clients. Staying in contact with your customers is necessary. Marketing by email will help your company achieve marketing goals like increasing website traffic, sales, creating leads, and brand awareness. Also, customers read emails at a time that is convenient for them, which makes them more likely to interact. The more interaction you receive on emails, the more conversions you will receive.
A Guide to Starting Email Marketing
Step 1: Choose a provider
First, choose a service provider to send emails through, such as Constant Contact, MailChimp, or HubSpot.
Step 2: Define Specific Goals
Secondly, develop a strategy to achieve your marketing goals. Define specific goals so you know exactly what you’re trying to accomplish. Are you hoping to grow your number of likes on social media? Make conversions? This will help define your call to action, which tells the receiver of the email what you want them to do.
Step 3: Form a contact list
Then, grow your email list by adding a signup form on your website or running a promotion that allows for email collection.
Step 4: Benefit the Receiver
Also, be sure to create relevant and useful emails. It is way too easy for customers to unsubscribe if the email does not benefit them. Also, make sure you don’t send too many emails. This too will cause an increase in unsubscribes.
Step 5: Automate the Process
We recommend you automate your emails by using a schedule. This way, the emails will send without you having to hit send. Planning ahead is a must-have in digital marketing!
Step 6: Review & Revise
Finally, use analytics to analyze your email sends, subscriber interactions and conversions. This is where you can gauge your success of the email campaign with the goals that you set earlier. You can improve your strategy all the time!
Our team would love to work with you on an email plan. We can even create and send emails for you! Contact us today!