The Marketing of Santa Claus
The holidays are almost here, so that means Santa Claus is busy! Not only is he busy making toys for all the boys and girls, but he is also busy helping you with your marketing plan. Every year around the holidays, most companies work Santa Claus into their marketing plan and have for over one hundred years. He has become an extremely popular figure online and in stores. Along with entertaining the kids, Santa is great at marketing too! Let’s take a look at a couple of reasons why the marketing of Santa Claus is so successful.
Santa is Reliable
Santa never lets anyone down. No matter if it is cold and snowy, or if times are tough, you still set out cookies and milk for Santa. You rely on him coming to visit and he always does. This teaches you to have a reliable business – a business your customers can rely on.
Santa Brings People Joy
Santa brings joy to everyone, no matter their age. When children go visit Santa, they grin from ear to ear the entire time. This is the way your brand should make people feel. You always want people to associate happiness and excitement with your brand.
Santa is Personable
Every year, children write a letter to Santa understanding he reads them all. This is the way you want your customers to feel. Make them feel comfortable enough to reach out. You want them to share feedback and let you know if there is any way you can improve their experience.
Santa Motivates Good Behavior
Santa motivates children to be good, and he rewards them when they are. Your business should reward customers when they are good, too. Give them a discount or freebie for purchasing often. If they leave a kind review, reward them by acknowledging it and sharing your appreciation.
Santa has a Team
Santa is helped by Mrs. Claus, his elves, and the reindeer to get everything done in time. They are an organized team that works well together. Yours should be too.
Santa is Unique
There is no one else out there quite like Santa. He is easily recognized. Make your brand like this too.