Timely vs. Evergreen Content – What is it?
Have you ever wondered what timely or evergreen content is and how it applies to your business?
A good rule of thumb is the 80:20% rule – 80% of your content should be evergreen while the rest is timely. Keep reading to learn more about the timely vs. evergreen content debate and where each works best.
What is evergreen or timely content?
Evergreen refers to content that stays relevant no matter the time of year. You know, the kind of content that draws inspiration from the fountain of youth. The content will be perennially valuable to your audience. In fact, the post you are reading right now is considered evergreen content!
With evergreen content, there’s little maintenance – just a few adjustments and yearly updates of links. Evergreen content leverages timeless backlinks and page authority.
Refers to content that’s relevant for the here and now. However, it becomes quickly outdated.
It could also refer to seasonally relevant content. That means it’s only applicable during a particular period, but useless for the rest of the year—for example, a marketing message targeting the Easter weekend.
That said, timely content allows you to be personable and approachable as you can include pop culture references.
Timely vs. evergreen content: When do you use which?
That will depend on various considerations, such as:
The media platform
Some social platforms are great for urgent messaging, such as Twitter. These are best for displaying timely content.
Others, like your website, would benefit from backlinks and site authority. Therefore, evergreen messaging is the way to go.
Your audience will determine the kind of content you create.
For instance, different social sites have different demographics. Tik Tok mostly caters to the younger audience, so you would do better with timely content on that platform.
For work-related social sites such as LinkedIn, you are dealing with a knowledgeable audience, so evergreen content remains the gold standard.
Your marketing objectives
What you intend to achieve will determine the content you put out. If you are looking to improve brand loyalty, it’s time to push comprehensive, evergreen content.
To grab the attention of a new audience, try unleashing seasonal topics that will resonate with their mood.
Need help creating evergreen or timely content?
It’s not easy walking the tightrope of the timely vs. evergreen content argument. One wrong move may cost you sales—that’s why we at Weicks Media are here to help. Whether you have a hunting outfitter, NASCAR racing, or fishing charter website, contact Weicks Media today for help in website management and marketing strategies.
We can even build your 5-page website, complete with customizable themes that you choose personally, for just $500 (hosting fees not included).