What is a Google My Business and Does my Business need it?
Every day, a sizeable number of prospects are browsing the web looking for businesses like yours. If you haven’t set up a Google Business profile to maximize this traffic, now’s the time. So, how do you get started?
Well, first you need to create a business profile on Google. Setting up a Google My Business account should be a crucial part of your online marketing strategy. Why?
- It’s free, making it the most cost-effective way to get traffic;
- It’s the easiest way for customers and fans to find information about you
But what is a Google My Business? Here’s everything you need to know.
What is a Google My Business (GMB)?
Simply put, it’s a free tool provided by Google allowing you to market your business online. With a GMB account, you can create a profile for your business and provide a link to your website. In this profile you can;
- Promote your products and services by posting eye-catching pictures regularly.
- Inform customers about your working days, opening and closing hours. Update your working hours if there’s a national holiday to avoid inconveniencing your customers.
- Provide contact, location, and direction to your business.
How Do I Benefit?
Your business will appear legitimate because;
- It must be verified by Google before going live.
- It requires a complete profile with updated information and pictures showing what you do. This makes it look more reputable.
It helps to improve your local search engine optimization (SEO). This means, customers who search for you on Google, are likely to find you on the first page of the search results. As a result, your website will have more visitors some of whom will convert into paying customers.
You also get to market your products and services by creating posts with images and text. This helps you to announce new offers, showcase your products, and communicate news to your customers.
The best part, you will be able to keep in touch with your customers by reading their reviews and responding to them. Positive reviews from customers will be very helpful in attracting more customers to your business.
How We Can Help You
To create a successful GMB account, you will need to provide accurate information, make regular updates, and keep it as active as possible. This requires time and skills to accomplish.
If you are in need of a website, we also have a new web design program where we create a 5-page website for $500 (plus hosting fees) and you get to choose from 5 customizable themes.