Whitepapers 101
White papers are a very common tool in the business world, but you may have some questions. What is a whitepaper? Why do we use whitepapers? Let’s break down whitepapers and their uses.
What is a Whitepaper?
A whitepaper is a report on a specific subject that presents a problem but also provides a solution to the problem. Also, white papers are very in-depth and persuasive. In other words, a whitepaper is a guide to solving a complex problem.
Who uses Whitepapers?
The marketing industry commonly uses white papers. Also, they will use them to educate their audience about an issue or use them to explain a method. But, a product pitch is not considered a white paper. White papers are found in nearly every business industry, from medical to agriculture.
Why use Whitepapers?
White papers are used to make an influence on the decision-making process. They can help persuade current or potential customers, resulting in more leads or growing your mailing list. Also, white papers can convey knowledge to create a better brand image.
How to Write a Whitepaper
To begin, create a template for your white paper. You can also download templates. Every whitepaper should consist of the following nine components. Start with the title and table of contents. You will then write an exclusive summary and introduction. Next, list your sections and subsections along with any graphs or charts. You should have at least one page of graphs or charts. Finally, conclude with a paragraph about your company and references.
Types of Whitepapers
- Problem-Solving White Paper
- Business Benefits White Paper
- Thought Leadership White Paper
- Technical White Paper
- Product Comparison White Paper
Are you needing guidance on your whitepaper? Contact us! Our team can answer any more questions you may have. You will be a professional at writing whitepapers in no time!
