Marketing Strategies to Avoid
We have discussed many recommended marketing strategies, from email marketing to social media marketing. One topic we haven’t discussed is marketing strategies to avoid. By reading our blogs, you know exactly what your marketing plan should consist of and how to constantly improve it. Let’s discuss marketing strategies to avoid in your marketing plan.
To begin, producing filler content is the largest marketing mistake you can make. If the content does not have a purpose it is not needed. The content you are producing for marketing should inform the user. You do not want the user to feel like seeing your content was a waste of time. To avoid creating filler content ask yourself, “what is the purpose and is the information clear?” Remember, SEO content is not filler content, even though sometimes it feels that way. Your SEO contents main purpose is to make Google happy and then the user. SEO content always has a purpose and you can never have too much.
Next, don’t make the mistake of spamming your potential customers. Whether its via email, text, or even physical mailers. Bombarding customers with unwanted and unneeded communication can hurt your brands image. Only reach out to customers with important information. It is better to send 1 good email than 5 bad emails. The content should attract and hold the attention of your customers, not make them unsubscribe or delete.
Finally, telemarketing using a robot caller is a huge mistake in marketing. Think of the emotions that you feel when you pick up the phone and it is a telemarketer. They aren’t good feelings, they probably consist of anger and and annoyance. You do not want to make your potential customer feel that way. If you need to call customers, reach out to them via email before hand to give them a heads up. If you are able to, schedule a call with them, instead of catching them at the wrong time.