Weicks Media assisted in helping develop a web and social presence for Muzzy Bowfishing on the internet. Everything from redesigning the website to maintaining a consistent social posting schedule. All documented and given to the Muzzy Bowfishing monthly in a analytics report.
The old Muzzy Bowfishing website was non-responsive, filled with out-dated photos, and clients struggled using the website to purchase products. Our goal for this redesign was to enhance the user experience, update the coding to accommodate mobile responsiveness, and overall bring unity to the branding standards.
The new site features areas for promotions, access to pro-staff & videos, and a thorough organization that ensure clients will be finding what they are looking for. Through this new website design upgrade we have noticed a 40% longer time spent on the site by clients and a dramatic increase in sales for the year.
Muzzy Bowfishing is known world-wide as the leader in bowfishing supplies but had a relatively small Social Media presence. Weicks Media was retained to change that! With several new products hitting the market, building fast awareness was the main focus. Using simple organic videos to explain product details and answering every message the page receives, Weicks Media has reduced the number of Customer Service calls and has been able to educate Muzzy Bowfishing consumers on a daily basis. Muzzy Bowfishing has seen a huge increase in web traffic and sales with the increased Social activity and is working on many plans to use Weicks Media and Social Media as part of their marketing in the coming years.
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at Muzzy Bowfishing, as well re-engaging the past clientele to continue their patronage of Muzzy Bowfishing. We conceptualize all newsletters and graphic advertisements throughout the year for Muzzy Bowfishing.
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!
Industry: Bowfishing
Company Summary: Established in 1984, Muzzy has expanded from not only doing their high end broadheads, but have pioneered their way through the bowfishing industry. Muzzy Bowfishing can fill your every need from tips and lines, to arrows and reels.
Website Address: http://www.muzzy-bowfishing.com/
Social Media Accounts: Facebook – Instagram – YouTube – Twitter
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