Being part of the FeraDyne product line IQ Bowsights was another project that we took over from the start helping rebrand their look and appearance digitally.
The project consists of Weicks Media showcasing their design abilities for constructing a new responsive website for their BigCommerce platform, managing the website, handling the social media accounts, strategically conceptualizing a digital marketing plan and showcasing their products through photography.
The old IQ Bowsight website was non-responsive, had out-dated photos, and we found people using the website struggled to purchase products. The goal for this upgrade was to enhance the user experience and bring unity to the branding standards.
The new IQ Bowsight features an area for promotions, and a thorough organization that ensure clients will be finding what they are looking for. Through the new responsive design upgrade we have noticed a 60% longer time spent on the site by clients and a dramatic increase in sales for the year.
Social media is crucial today in promoting clients products. Through the social media platforms we are able to keep users up to date with current products and upcoming products. By keeping the clients more engaged about IQ Bowsights we have seen the product awarness has increased but the overall activity on the website alone has greatly increased. Combined this has translated into more sales for IQ Bowsights
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at NPO, as well re-engaging the past clientele to continue their patronage of NPO. We conceptualize all newsletters and graphic advertisements throughout the year for NPO.
No longer does the client have to know how to run a website. We take care of all the important details that are required of a website, allowing our clients now to focus on their product and new ventures. For IQ Bowsights we handle the month to month changes and updates to the website, we also assist the client in setting up sales and featured promotional items.
Reporting of the monthly gains to our clients has been one reason why Weicks Media is soaring past the competition. We strive on communicating with our clients every month and allowing them to decide how their budgets are spent. With the monthly reporting system they feel more educated and a part of the over marketing strategy.
The photography done for IQ Bowsights allows not only our marketing team to produce eye catching graphics but as well we have the ability to showcase the product through the eyes of a prespective user. When taking photographs for these sights we focus on the easy of use of the product but as well we like to feature how bright the sights are. One common issue when bowhunting is focusing on your target in proper technique.
Industry: Sights
Company Summary: Retina Lock Alignment Technology has set IQ Bowsights apart from the competition. This technology allows the perfect alignment from an effective range. Confidence beyond 40 yards is no small feat, but with IQ Bowsights, it is the standard.
Website Address: http://iqbowsights.com/
Social Media Accounts: Facebook – Instagram – YouTube – Twitter
We all know that the yellow pages died a long time ago. Digital marketing has emerged as a crucial t...
Your website is a place users go to find information. It may be about an event, place, service, or h...
The holidays are almost here, so that means Santa Claus is busy! Not only is he busy making toys for...
The 4 p’s of marketing, you may have heard of it but what exactly is it? It is an important...
Have you ever wondered what it would be like to work on a marketing team? As the head of the marketi...
Google Analytics is used by practically every marketing team, business owner or online advertiser. I...
There are many different types of content marketing strategies. Therefore, some of these may fit wel...
You know that email marketing is a powerful tool but you’re not really sure where to start. Don’t wo...
