The Apple Archery project consisted of everything from digital marketing to a new website design, done all within our offices at Weicks Media. With our vast experience in the outdoors industry, we have brought a certain edge that has increased sales and traffic to the new and improved website.
The old Apple Archery website was non-responsive, filled with out-dated photos, and clients struggled using the website to purchase products. Our goal for this redesign was to enhance the user experience, update the coding to accommodate mobile responsiveness, and overall bring unity to the branding standards.
The new site features areas for promotions, access to pro-staff & videos, and a thorough organization that ensure clients will be finding what they are looking for. Through this new website design upgrade we have noticed a 40% longer time spent on the site by clients and a dramatic increase in sales for the year.
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at Apple Archery, as well re-engaging the past clientele to continue their patronage of Apple Archery. We conceptualize all newsletters and graphic advertisements throughout the year for Apple Archery.
The Apple Archery website is built on the BigCommerce platform. This platform has been set up and chosen for ease of use and ability for our clients to access when needed.
A part of our website management package we are responsible for updating the website with new and sale products, keeping track of inventory levels, updating pro-staff and when allocated working on the organic SEO.
Industry: Archery Bow Tools
Company Summary: Established in 1992, Apple Archery, has provided top of the line bow presses, arrow cutters and accessories that ensure the perfect archery experience. As an industry leader, Apple Archery, is for every type of archer.
Website Address: http://applearchery.com/
Social Media Accounts: Facebook
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