Block Target was in need of a new design on their website that would be able to appeal to more of their prospect customers. Weicks Media was able to supply this quickly based on their experience with FeraDyne companies. Along with a new website, Weicks Media was able to build a stronger following on the social media platforms Block Targets established. With Weicks Media’s experience in Digital Marketing, Block Targeting has seen an increase in sales and traffic to their website since hiring us.
The old Block website was non-responsive, filled with out-dated photos, and clients struggled using the website to purchase products. Our goal for this redesign was to enhance the user experience, update the coding to accommodate mobile responsiveness, and overall bring unity to the branding standards.
The new site features areas for promotions, access to pro-staff & videos, and a thorough organization that ensure clients will be finding what they are looking for. Through this new website design upgrade we have noticed a 40% longer time spent on the site by clients and a dramatic increase in sales for the year.
Social media is crucial today in promoting clients products. Through the social media platforms we are able to keep users up to date with current products and upcoming products. By keeping the clients more engaged about Block Targets we have seen that product awareness has increased, but the overall activity on the website alone has greatly increased. Combined, this has translated into more sales for Block Targets.
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at NPO, as well re-engaging the past clientele to continue their patronage of NPO. We conceptualize all newsletters and graphic advertisements throughout the year for NPO.
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!
Industry: Targets
Company Summary: Being the world’s largest brand in archery targets is no small feat. BLOCK targets take pride in the success of their open-layered targets designed to stop any arrow you may acquire, but also easily removable. With the incorporation of PolyFusion Technology, BLOCK targets last longer than the average target. Proudly made in the USA.
Website Address: http://blocktarget.com/
Social Media Accounts: Facebook – Instagram – YouTube – Twitter
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