With Wac’Em Archery being a new FeraDyne company, they were looking to enhance their brand in the digital industry. Weicks Media took over to help with everything from social media management to website design. We sought out to expand their reach and audience through social media, and improve their website through coding and design expertise.
WacEm was in need of a facelift on their website so Weicks Media was retained to build and manage the project. This began with a complete overhaul of the look and feel of the website. Focusing on WacEm’s colors and hunting celebrities gave Weicks Media the plan to build. Once the layout was done, the focus changed to cleaning up the product information and overall shopping experience for the consumer. By categorizing products based on features, Weicks Media has been able to make the online shopping experience much more user friendly. Each month Weicks Media does slider changes, SEO work, builds landing pages and adds videos all to keep the new website from ever becoming old. Each month there is a new feel and new focus based around the marketing plans and focus for that month. The end result has been increased traffic and increased sales, both at the retail level and direct to consumer level.
When FeraDyne purchased WacEm they knew right away they wanted to have the WacEm website formatted the same as all their current brands. With hunting season fast approaching they needed this accomplished quickly. In less than two weeks, Weicks Media was able to build the WacEm Website and have it live. This quick turnaround allowed WacEm to retain customer sales and actually increase not only web traffic but increase web sales. With many items being heavily overstocked or being discontinued, WacEm was able to use their new website to reduce inventory quickly while making plans for next year’s products!
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at Wac’EM, as well re-engaging the past clientele to continue their patronage of Wac’EM. We conceptualize all newsletters and graphic advertisements throughout the year for Wac’EM.
WacEm Archery has been a quickly growing broadhead company with a very loyal following. When FeraDyne purchased WacEm, one of their first moves was to put Weicks Media at the helm of WacEm Social Media. This process began with gathering material anywhere it could be found. When content wasn’t available, Weicks Media developed it. A smooth transition was ultimately the goal and Weicks Media was able to help make sure than happened. WacEm had limited Social Media activity but had loyal followers. Weicks Media has since increased the amount of activity while retaining the current fan base and growing it in a rapid manner. Weicks Media focuses on organic content, so getting WacEm Customers to share their stories and their photos has been a large part of the success with WacEm’s Social Media.
Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!
Industry: Archery Broadheads
Company Summary: Wac’EM Archery can supply all your arrowhead needs. With their wide selection of fixed blades and expandable blades, Wac’EM strives to have every customer satisfied with their purchase. Embrace the soul of the American Bow Hunter with Wac’EM Archery blades.
Website Address: http://wacemarchery.com/
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