The Best Practices of Website Photography
Website photography is very important because it is the first impression a visitor or potential customer will get. A human’s attention span is shorter than you think, which causes them to prefer images over reading text. If your website photography is poor, it may cause someone to leave your website, resulting in a lost sale or connection. However, these negative results are easily avoidable. Check out our top tips on the best practices of website photography.
Tip #1: Use High-Quality Images
First, always use high-quality images on your website. Images communicate with the user, and if the user cannot make out the image – it may as well not be there. User engagement will increase with high-quality photos, resulting in more leads and sales.
Tip #2: Use Relevant Photos – Avoid Stock Photos
Next, use photos relevant to your message and do not overuse stock imagery. After all, the photography on your website informs the user. When landing on your site, you want the user to be able to understand what you do, just by the images.
Tip #3: Break-up the Text
Third, break up the text on your website with photos. Aim to have at least 3 photos on a page. Not enough photos and too much text can overwhelm the user, and it can cause them to leave the website.
Tip #4: Maximize Call-to-Actions
Also, call to actions and buttons are a great way to increase clicks on your website, leading to more time spent on site. Show the user what their next step should be and help them navigate with well-designed graphics.
Tip #5: Optimize SEO
Finally, always make sure to optimize all website photography for search engine optimization. Properly optimized photography will increase visitors coming to your site by images and if you are using relevant images and doing SEO, your images will show on related searches. If the user is interested in your photography, it is likely they are interested in more content on your website.
Looking for an example? Check out our clients Ambush Outdoor Products and LS Tractor. We have worked with them to create websites incorporating the best photography practices.
Website photography is one of the most important things when it comes to e-commerce! If you’re wondering how to add e-commerce to a website, check out our article! Are you wanting to change photos on your website or just need some suggestions? Get in contact! We would love to talk about improving your website photography.
