Seth McGinn’s CanCooker is a nationwide must have product in your kitchen, at the cabin or at the tailgate party. This product has revolutionized cooking hearty meals for friends and family for years. CanCooker has been with Weicks Media from the start, allowing us to guide them in the right direction for their digital marketing. We look forward to many more years of working with CanCooker and many more tailgate parties!
Through our monthly website management plan, CanCooker is able to keep their website up to date with the newest product changes and upcoming sales. We handle all the image changes on the website, setting up flash sale pages that coincide with TV advertisements and handling all the promotional coding and availability of products.
The CanCooker website was originally built on an older platform of the BigCommerce platform. This older platform was posing a problem in the updates and performance from a user perspective. We went through a major overhaul of the existing website, from a non-responsive and cumbersome design – to now a mobile responsive design that on all devices is easily navigable and delivers a great user experience.
Digital marketing is crucial for many online retailers it todays market. By marketing digitally we can narrow down to specific buyers and users of your products.
Through digital marketing we have been able to target certain demographics and geo locations that have proven to buy the CanCooker. In doing the targeted marketing digitally the budget of dollars spent has shown a better return for investments.
With our monthly analytic and reporting system, CanCooker has been able to see when the right time is to boost its marketing budget and in turn when the market see a slower period we have been able to tighten the budget as needed. With the monthly communication we also have the opportunity to conceptualize new marketing avenues with our client.
Great photography can be the difference between clients relating and understanding your product to clients quickly searching for a different product that better suites their needs. With the CanCooker photography, we attempt to tell a story. Showcasing the product in everyday life, by doing this we can really help clients relate to how they would use this product.
Industry: Outdoor Cooking
Company Summary: Seth McGinn’s CanCooker makes tradition easier in today’s busy lifestyle. The CanCooker has updated the cooking in a cream can to new heights. Enjoy a slow cooked meal in a fraction of the time with any products in the CanCooker inventory.
Other Services: Photography – PPC/Adwords (Pay Per Click)
Website Address: https://www.cancooker.com/
Social Media Accounts: Facebook – Instagram – Twitter – Pinterest
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