Rocky Mountain offers a wide variety of broadheads and sights for archery. Weicks Media stepped in to help create a modern website that is responsive on every platform, and help build a loyal fan base on social media applications.
The old Rocky Mountain website was non-responsive, filled with out-dated photos, and clients struggled using the website to purchase products. Our goal for this redesign was to enhance the user experience, update the coding to accommodate mobile responsiveness, and overall bring unity to the branding standards.
The new site features areas for promotions, access to pro-staff & videos, and a thorough organization that ensure clients will be finding what they are looking for. Through this new website design upgrade we have noticed a 40% longer time spent on the site by clients and a dramatic increase in sales for the year.
As a part of the FeraDyne family of companies, Rocky Mountain wanted the social media following to match the reputation. Weicks Media strived to accomplish this through consistency in posts, and weekly to monthly updates on cover photos.
Rocky Mountain understood the struggle of keeping up with the constant demand of social media activity. They have trusted us to build a loyal following along with reaching prospective customers like never before.
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at Rocky Mountain, as well re-engaging the past clientele to continue their patronage of Rocky Mountain. We conceptualize all newsletters and graphic advertisements throughout the year for Rocky Mountain.
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!
Industry: Broadheads, Sights
Company Summary: Making it’s comeback from 1979, Rocky Mountain has come back with a bigger variety of products, such as the Advantage fixed-blade and Warhead mechanical broadheads. With it’s consistent inventory of archery accessories, Rocky Mountain is here to stay.
Website Address: http://huntrockymountain.com/
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