The iScope Optics project consisted of Weicks Media revamping their outdated website to a new and responsive website for all platforms for a quality customer experience. WM also has set a strict schedule of postings to their social media platforms to gain followers and a loyal fan base.
The old Iscope Optics website was non-responsive, filled with out-dated photos, and clients struggled using the website to purchase products. Our goal for this redesign was to enhance the user experience, update the coding to accommodate mobile responsiveness, and overall bring unity to the branding standards.
The new site features areas for promotions, access to pro-staff & videos, and a thorough organization that ensure clients will be finding what they are looking for. Through this new website design upgrade we have noticed a 40% longer time spent on the site by clients and a dramatic increase in sales for the year.
Keeping up with the demand of social media marketing for businesses often becomes a challenge. Weicks Media has taken the wait off iScope and the pressure to consistently post to their social media platforms with relevant promotions.
Social media has become more and more important to businesses that strive to reach the younger generations. Weicks Media understands this, and prides itself on posting quality call-to-action promotions on available social media applications. iScope has gained a larger following due to the efforts behind our operation!
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at NPO, as well re-engaging the past clientele to continue their patronage of NPO. We conceptualize all newsletters and graphic advertisements throughout the year for NPO.
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!
Industry: Scope Mounts
Company Summary: The iScope is a patented Smartphone scope adapter which allows you to attach your Smartphone directly to the eye piece of your scope.
No more squinting with one eye! Using the iScope you can now hunt with both eyes open.
With the iScope you can now see a full screen view of what you would normally see through your scope by using your Smartphone’s camera. This new full screen view allows for easier, safer shooting, better accuracy and the option of filming your hunt from the eye of the shooter.
Website Address: http://iscope.com/
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