the experts in

Hunting Product Marketing || Archery Website Design

an overview of the

Tru-Fire Project

A product of the FeraDyne brand Tru-Fire is an industry leading archery release. As the leader in the archery hunting industry Tru-Fire needed a responsive website that reflected this. The project consisted of upgrading their current platform into a mobile responsive one that would reach more clients.

Another aspect of the Tru-Fire project was handling their social media platforms. With this management we are able to showcase their products to the mass audience at a moments notice. Growing their organic following and as well driving traffic to the new upgraded website design.

Services we provide for Tru-Fire …

  • Responsive Website Design
  • Social Media Management
  • Digital Marketing
  • Reporting & Analytics
  • Photography
Website design and management for TruFire

Website Design

TruFire was in need of a facelift on their website so Weicks Media was retained to build and manage the project. This began with a complete overhaul of the look and feel of the website. Focusing on TruFire’s colors and hunting celebrities gave Weicks Media the plan to build. Once the layout was done, the focus changed to cleaning up the product information and overall shopping experience for the consumer. By categorizing products based on features, Weicks Media has been able to make the online shopping experience much more user friendly. Each month Weicks Media does slider changes, SEO work, builds landing pages and adds videos all to keep the new website from ever becoming old. Each month there is a new feel and new focus based around the marketing plans and focus for that month. The end result has been increased traffic and increased sales, both at the retail level and direct to consumer level.


Social Media

TruFire is known world-wide as the leader in archery releases but had a relatively small Social Media presence. Weicks Media was retained to change that! With several new products hitting the market, building fast awareness was the main focus. In the first 10 months, Weicks Media was able to triple TruFires Social Media following, while increasing the monthly reach by over 600%. Using simple organic videos to explain product details and answering every message the page receives, Weicks Media has reduced the number of Customer Service calls and has been able to educate Trufire consumers on a daily basis. TruFire has seen a huge increase in web traffic and sales with the increased Social activity and is working on many plans to use Weicks Media and Social Media as part of their marketing in the coming years.

TruFire Facebook and Instagram and Marketing
Weicks Media Digital Marketing Agency
enhancing their

Digital Marketing

Digital marketing is the new avenue of which the hunting industry is relying heavily upon. In today’s market we find that more people are shopping online due to ease and comfort, but as well people can do more shopping from their mobile devices. Making sure our clients advertisements are targeting to the right demographics is one part of many strategies that we use here at Weicks Media.

understanding your

Reporting & Analytics

Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.

Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.

Reports and Analytics for clients
TruFire bulldog release photo
product and lifestyle


Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!

Trufire Releases logo

Client: Tru-Fire

Industry: Archery Releases

Company Summary: Being the world’s leader in bowhunting releases, Tru-Fire takes what they do seriously. They guarantee quality and dependability. Tru-Fire prides itself on reliability when it matters most. All of the products are made proudly in the USA.

Other Services: Photography  – PPC/Adwords (Pay Per Click)

Website Address:

Social Media Accounts: FacebookInstagramYouTube – Twitter

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