As another FeraDyne Outdoors brand, S4 Gear wanted to live up to the name. Weicks Media went out to make a responsive website, take professional pictures, and build a following on social media platforms for the respected brand.
S4 Gear had a non-responsive website that needed serious updating. It contained out of date photos of products that no longer existed and partners that were no longer on TV. Weicks Media rebuilt the website, added new photos and set the site up to have a focus on ecommerce. With S4 Gear having plans to release an all new line of products the following year, building a site that could sell product efficiently was the number 1 goal. Weicks Media was able to build the new mobile responsive site in a matter of weeks and combine similar products into selectable options for consumers to make the site much less confusing. The results have been outstanding with website visits up 350% and sales up 700% year to date!
S4 Gear has some of the most helpful and coolest products in the outdoor industry. With limited focus on Social Media, but big plans in the future, Weicks Media was hired to make the S4 Gear brand known while moving old inventory. S4 Gear’s focus wasn’t as much to grow Social Numbers as it was to set up for fall product sales. With a plan, Weicks Media was able to focus on key products through limited posts to set up for the selling season. With huge discounts available, product awareness was the key to S4 Gear’s Social focus. Reach and engagement have climbed dramatically and as the season approached Weicks Media was able to educate consumers through Social Media and drive them to the new S4 gear website where sales went through the roof. Many products had sold out by October making room for the whole new line up for the upcoming year and giving S4 Gear the momentum to start selling those products right away!
While a part of digital marketing is website, there is many other opportunities to capture clients digitally these days. From social media to email marketing and strategically placed advertisements. Our goal is to inform new clients of the amazing hunting opportunities at S4 Gear, as well re-engaging the past clientele to continue their patronage of S4 Gear. We conceptualize all newsletters and graphic advertisements throughout the year for S4 Gear.
Knowledge is power and knowing what your website is doing for you is key to success when it comes to online marketing. We emphasis on keeping our clients up to date with their current standing when it comes to their marketing. We achieve this through our reporting and analytics.
Each month we discuss with our clients where their are currently at, what we project is possible in the upcoming months and what strategies should be implement for success. With the monthly communication we feel that our clients have a better grasp what currently happening, but as well they know what they are investing in.
Anyone has the ability take a photo these days by using their phone. However capturing images that are captivating to your clients takes a trained eye and quality equipment. We focus on providing our clients with professional photography services, placing their products in real time lifestyle situations. By visually placing consumers in these real life situations, it allows the consumer to make quicker decisions in to potentially buying your product. Great photography produces great results!
Industry: Hunting Accessories
Company Summary: With the outdoor enthusiast in mind, S4 Gear, has been making high quality hunting accessories from the beginning. With products such as the JackKnife Smart Phone Bow and the LockDown Optics Deployment System, S4 Gear is an industry leader in outdoor equipment.
Website Address: http://s4gear.com/
Social Media Accounts: Facebook – Instagram – YouTube – Twitter
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